We're 32,000 participants away from 50K, the number that unlocks statistical power to find rare genetic variants and new drug targets.
Thank you for joining the fight—here's how to multiply your impact.
To make sharing easier, we created ready-to-send emails and social media posts. Pick the format that feels most natural to you and send it to someone in your community who may not have heard about our study.
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Personal outreach that works
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Posts stay visible forever. Share in BC support groups, your alumni network, local community pages, or anywhere your story might inspire someone.
Sharing this on behalf of a breast cancer study I'm part of. They asked participants to spread the word.
Rutgers is running a fully remote genetics study — free saliva kit mailed to you, spit at home, mail it back, free ancestry report as a thank-you. About 5 minutes.
Open to anyone 18+ in the U.S. who's had breast cancer, or has a mother/sister/daughter who has.
They're trying to reach 50,000 participants. If this could help someone in your life, the link is below — or pass it on. No pressure.
Join here: [YOUR REFERRAL LINK]
#BCstudy #Rutgers
Use this text or make it your own:
Choose an image (Right click and "Save image as")
Choose an image
(Right click and
"Save image as")
Create a sharing chain! Tag 3 friends and ask them to repost the story!
Potential subreddits to explore: r/breastcancer (start here), r/cancer, r/WomensHealth, r/ClinicalResearch, and others.
[Title]
A breast cancer genetics study at Rutgers asked participants to share — passing it along here
[Body]
What it is: a fully remote genetics study looking for clues to prevent BC and improve treatments. They mail a free saliva kit, you spit at home and mail it back. Free ancestry report as a thank-you. About 5 minutes.
Who can join: Anyone 18+ in the U.S. with breast cancer or a first-degree relative who's had it.
Why they're posting through participants: they're trying to reach communities that research has historically missed, and word-of-mouth from people in the study reaches more people than their own outreach does.
Sharing here in case it's useful to anyone.
Link if anyone wants to check it out: [YOUR REFERRAL LINK]
[Title]
Breast Cancer genetics study from home— sharing in case it helps
[Body]
This Rutgers study is looking for genetic clues to prevent BC and create better treatments. It takes 5 minutes to sign up, they send a free kit, you spit at home and mail it back. That's it. You get a free ancestry report as a thank-you.
Who can join: Anyone 18+ in the U.S. with breast cancer or a first-degree relative who's had it.
Why I'm posting this: they're trying to reach communities that research has historically missed, and word-of-mouth from people in the study reaches more people than their own outreach does.
Link if you're interested: [YOUR REFERRAL LINK]
Don't forget to add the link
Copy, paste, and send — works in any messaging app.
Choose an image
(Tap the image and "Save in photos")
Choose an image
(Tap the image and "Save in photos")
Personalize the subject line with their name. "Sarah—thought you'd want to see this" gets 3x more opens than generic forwards.
Hi [Name],
I'm part of a breast cancer genetics study at Rutgers, and they asked participants to forward this to anyone who might want to know about it. Sending it along — no pressure either way.
Here's what they sent me:
Rutgers is building the largest database of breast cancer genetics to find better prevention and treatments.
It's fully remote — they mail a free saliva kit, you spit at home and mail it back. Takes about 5 minutes.
They send a free ancestry report as a thank-you.
Open to anyone 18+ in the U.S. who has had breast cancer, or whose mother, sister, or daughter has.
Sign up or read more here: [YOUR REFERRAL LINK]
That's it from me — passing it on in case it's useful.
[Your name]
You don't have to add anything personal. The templates work as-is.
Check group rules before posting
Don't spam the same groups repeatedly
Never promise clinical genetic results (we provide ancestry only)
Some participants have told us they're comfortable being on camera or sharing in writing. If that's you, we'd love to feature you — but it's completely optional.
Hi, I'm [Name]. I joined this breast cancer genetics study because [YOUR REASON - example: "I'm a survivor and want to help prevent others from going through what I did"]. It took me 5 minutes at home—
I just spit in a tube and mailed it back. They're trying to reach 50,000 participants to unlock major discoveries. If you've been affected by breast cancer, please join. Every person matters. Together, no one fights alone.
If you've referred 20+ people, we'll arrange professional video filming of your story (virtual or in-person, depending on location). Your video will be featured prominently in our campaign materials.
Prefer to write? Send us your story (200-400 words) about why you joined and why others should too. We'll feature it in our newsletter and on our website.
A 30-second video from you can inspire dozens of people to join! Use this script or make it your own.
Film in with your phone in natural light near a window. Talk like you're telling a friend.
@RugccSocial
Or post it and tag us
→ Instagram: @RugccSocial
→ Facebook: @Rutgers University Genetics Coordinating Center
@Rutgers University Genetics Coordinating Center
Post it and tag us:
Healthcare providers who work with BC patients
Breast cancer support groups
(in-person or online)
Cancer advocacy organizations (local or national)
Hospital networks with oncology departments
Facebook groups for breast cancer survivors or caregivers
Corporate wellness programs at large companies
Bring this flyer. Perfect for health fairs, support group meetings, or community events.
Our team at community events — this is what partnership looks like.
A: The study is IRB-approved and led by Rutgers University researchers. Your data is de-identified and protected by the same standards as any medical research.
Q: "Is this safe? What about my privacy?"
Q: "Will I get results about my breast cancer risk?"
A: You'll get an ancestry report, but NOT clinical genetic testing (like BRCA results). This is research to help future discoveries, not individual medical advice.
Q: "How long does it take?"
A: 5 minutes to order, 5 minutes to spit in tube at home. Ancestry results back in 8-12 weeks.
Q: "Why do they need 50,000 people?"
A: Statistical power. More diverse genetic samples = more likely to discover novel patterns and drug targets. Large-scale studies find things smaller studies miss.
© 2025 Rutgers University Genetics Coordinating Center. Illustrations by Freepik
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